Researching marketization and unbundling in Higher Education: perspectives from the literature

by Alan Cliff, Laura Czerniewicz, Neil Morris, Carlo Perrotta, Bronwen Swinnerton

The ethos underlying the “Unbundled University: Researching Emerging Models in an Unequal Landscape” project is towards seeking high quality educational provision which reduces inequality, enhances social mobility and improves graduates’ employment opportunities, through the pedagogically appropriate use of technology.  While the research team is pragmatic about the increasing influence of marketisation on higher education, and the opportunities this may provide for students, we are mindful of the destabilising and negative effects that marketisation can bring, be it from economic or social pressures.  We are aware, as Mansell (2013) observes, that there are two prevailing social imaginaries about digital technologies, with the prevailing dominant imaginary in today’s ‘information societies’ being market-led while alternative imaginaries are described as ‘open’ or commons-led. These different imaginaries provide problems ‘for stakeholders in deciding which policies and strategies, or mix of policies and strategies, is most likely to facilitate progress towards more just and equitable information societies’ (p.10). Through this research project, we will study unbundling in both imaginaries and interrogate the market-led approach as it is being enacted in higher education, with an awareness of the necessity for more equal societies in an era of disturbingly growing inequality (WEF 2013). That said, we intend to conduct this study using evidence before us, while at the same time building on previous research on the marketization of higher education.  For instance, we will draw on the following positions in the literature to guide our research.

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